The name NihonGrow is derived from 日本語
, meaning 'Japanese language'. The kit contains over a dozen items and is
intended to aid learning the Japanese language and culture. Each item attempts to make learning more convenient or with a focus on passive learning. For example; placed by a student's bed; the NihonGrow clock encourages the daily reading of the day, date and month in Japanese. A NihonGrow wallet with travel-size study material is also included in the pack. Few current learning techniques allow such regular and casual exposure to a language.